I got the most specific promotion I’ve ever gotten over email from Walgreens today. I worked in marketing for ages, so that’s saying something. Check it out: get $5 off my order of $20.08 or more.
This makes me think that there’s got to be some common combination of Walgreens goods that adds up to $20.07 and they think they’re getting taken to the cleaners by consumers like me cashing in our stacks of $5-off coupons and never spending that extra penny that’s going to make all the difference.
You know there was a meeting at some point in the last few weeks that featured an executive shouting, “By God, 2008 is going to be the year we break into the black – AND WE’RE GOING TO DO IT EIGHT PENNIES AT A TIME IF IT’S THE LAST THING I DO!!!”
I wish I could muster that kind of passion for eight cents. You’ve got to admire that kind of specific focus. Focus, fixation, misplaced obsession – whatever you want to call it. Rock on, senior marketing executive man. Rock on.