Word of the Weekend

apportunity, (ap-er-too-ni-tee), noun A situation or condition favorable for the conceptualization (and subsequent not building) of an iPhone application, usually when drunk or significantly over-tired, to fill a “need” of an insignificant segment of the market.

Derived from noun, “iPhone app” and tagline, “There’s an app for that.”

Usage: “What do you mean there’s nothing out there to determine the ripeness of this watermelon? There is a huge apportunity here.”