From an ebay fashion store, for the car enthusiast: “Jb and me is a brick and motor business that was started in 1997 by a mother & daughter team.”
From someone with low self-esteem, for the fashion enthusiast: “THIS IS SUCH A GREAT TEE. IT FITS BEAUTIFULY AND IS VERY FLATTERING. IT MAKES ME LOOK LIKE I HAVE A TINY WASTE.”
Displaced 
a waist is a terrible thing to waste.